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- I first read the article and then I watched the ad.
- You could say the ad does miss any note worth hitting; but I did like some aspects like the dad's voice (is it the real one, though, I wonder?) and the fact that it's not too long.
- It has the usual by now out-of-touch aesthetic of Google ads, which you could call [[enterprise whimsy]].
- And it's just... a bit nonsensical, on top of the other criticisms. Why is the dad involved at all? He comes across as lazy. If this was an ad showing how the little girl can use Gemini to help her with her writing, it would feel a lot more natural/less problematic probably. It *is* true that kids are going to be using generative AI to learn how to write, and the ad could have shown some of that instead.
- And it's just... a bit nonsensical, on top of the other criticisms. Why is the dad involved at all? He comes across as lazy. If this was an ad showing how the little girl can use Gemini to help her with her writing, it would feel a lot more natural/less problematic probably. It *is* true that kids are going to be using generative AI to learn how to write (presumably they are already doing this), and the ad could have shown some of that instead. Maybe this was considered but lawyers didn't want to show too young people using the technology for some reason