diff --git a/xin0.md b/xin0.md
index 3b567b712..3c30e9a9e 100644
--- a/xin0.md
+++ b/xin0.md
@@ -29,4 +29,9 @@
 - [[game]] [[humankind]]
 - something we could disagree on
   - the role of [[money]]?
+    - agreed
+  - [[non profit]] vs [[for profit]]
+    - less likely to be low hanging fruit in the for profit space
+    - to some extent the distinction is unclear if the organization has a good intent (e.g. it will forward profit to good causes)
+    - it might be a tax code distinction at root?