diff --git a/pfrazee.md b/pfrazee.md
index f72a53e9b..0eefa02c2 100644
--- a/pfrazee.md
+++ b/pfrazee.md
@@ -14,6 +14,24 @@
   - [[activitypub]] is more push, this is more pull based
   - as much as possible every action occurs [[on chain]]
     - imagine a [[ban]] action: a moderator adds a [[ban]] record, the computer running the network applies the action if the permissions are there
+- [[vision]]
+    - two main ones chasing:
+      - [[having a better time on the internet]]
+        - would like to lower the [[outrage]] levels
+        - easy to picture, hard to get there
+      - [[modding culture]]
+        - [[minecraft]] + [[social forum]] 
+        - what would this look like?
+- [[agora]]
+- [[differences]] and comments
+    - [[acme editor]]: the UI of the editor is all editable
+    - approach: "no novel pains in the butt"
+    - implementing [[reactions]] soon
+- do you need something?
+  - step 1: get software to beta
+  - step 2: growth -- bring in people
+    - success: hockey stick growth, 10-20% mo/mo
+  - step 3: fund raise, business model close to wordpress (running infra in people's behalf)
 
 
 [//begin]: # "Autogenerated link references for markdown compatibility"
@@ -22,4 +40,5 @@
 [ctzn]: ctzn "Ctzn"
 [2021-03-05]: journal/2021-03-05 "2021-03-05"
 [activitypub]: activitypub "ActivityPub"
+[agora]: agora "Agora"
 [//end]: # "Autogenerated link references"
\ No newline at end of file