diff --git a/Open Letter to Google.md b/Open Letter to Google.md
index b0fc6a8d3..8fe0745b6 100644
--- a/Open Letter to Google.md	
+++ b/Open Letter to Google.md	
@@ -100,12 +100,14 @@ To remain what amounts to a good steward of the internet for billions of users,
 ## Google could be fairer and freer
 Google should strive to be as fair as it was around 2004. Fairer to all: fairer to employees, fairer to users (a.k.a. [[people]]), fairer to society at large and the greater internet ecosystem.
 
-In which ways could Google be fairer? As per the proposals and ideas above and below, and others that improve overall happiness and utility at no large cost relatively speaking. 
+Google should strive to be freer. By this I mean not that it should become a non-profit but rather that profits should not get in the way of providing good quality services to people at minimum cost. By this I mean alternatively that Google should adequately compensate the users for their attention.
+
+In which ways could Google be fairer?  In which ways could Google be freer?
+As per the proposals and ideas above and below, and others that improve overall happiness and utility at no large cost relatively speaking. 
 
 Read on for the positions and proposals that I thought fitting to share in public given my employment and what I think is [[right speech]] and [[right livelihood]]. But some arguments I will expand only in the version of this letter that only Googlers will see.
 
 ## Google could be freer
-By this I mean not that it should become a non-profit but rather that profits should not get in the way of providing good quality services to people at minimum cost. By this I mean alternatively that Google should adequately compensate the users for their attention.
 
 This might surprise you, but I think Google has been able to stay relatively close to this promise that seems very core to its original mission ([[to organize the world's information and make it universally accessible and useful]]). Still, we could do better even.