diff --git a/flanbook.md b/flanbook.md
index 39f7b1bb8..0d092d7c4 100644
--- a/flanbook.md
+++ b/flanbook.md
@@ -1,30 +1,26 @@
-# Flanbook
-
 - [[go]] https://flancia.org/mine/flanbook
-  - A rough [[essay]] in [[Flancia]].
+	- A rough [[essay]] in [[Flancia]].
 - An [[open source]] [[alternative]] to [[facebook]]. See also:
-  - [[flannit]], for [[reddit]].
-  - [[flanner]], for [[twitter]].
+	- [[flannit]], for [[reddit]].
+	- [[flanner]], for [[twitter]].
 - [[procedure]]:
-  - Define central coordination entity, by default an [[Agora]].
-  - For each useful [[internet]] [[platform]]:
-     - It should be open.
-     - If it's not, write down a [[plan]] to replicate it.
-     - [[Replicate it]] as [[free]] [[open source]].
-  - [[People]] can contribute direct work or money. 
-    - The coordination entity assigns both transparently and openly.
-  - [[Net income]] (after expenses related to running the platform) goes to:
-    - [[effective altruism]], [[give directly]] and other altruistic and social reform efforts.
-    - [[users]] ([[profit sharing]])
+	- Define central coordination entity, by default an [[Agora]].
+	- For each useful [[internet]] [[platform]]:
+		- It should be open.
+		- If it's not, write down a [[plan]] to replicate it.
+		- [[Replicate it]] as [[free]] [[open source]].
+	- [[People]] can contribute direct work or money.
+		- The coordination entity assigns both transparently and openly.
+	- [[Net income]] (after expenses related to running the platform) goes to:
+		- [[effective altruism]], [[give directly]] and other altruistic and social reform efforts.
+		- [[users]] ([[profit sharing]])
 - [[worldbrain]] https://medium.com/@WorldBrain/you-are-worth-250-dollars-for-facebook-each-year-if-you-owned-your-data-youd-get-way-more-out-81032046411b
-  - Estimates user value to [[facebook]] at $250/y.
-  - Data source seems unclear though.
-  - Closer to $7/y likely.
-  
-https://twitter.com/flancian/status/1298712522501926912
-
-https://twitter.com/flancian/status/1332042059801370631
-
-https://twitter.com/flancian/status/1335550881933234176
-
-
+	- Estimates [[user value]] to [[facebook]] at $250/y.
+	- Data source seems unclear though.
+	- Closer to $7/y likely.
+	  
+	  https://twitter.com/flancian/status/1298712522501926912
+	  
+	  https://twitter.com/flancian/status/1332042059801370631
+	  
+	  https://twitter.com/flancian/status/1335550881933234176
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diff --git a/flanner.md b/flanner.md
index f73a73d81..d743f5dbb 100644
--- a/flanner.md
+++ b/flanner.md
@@ -2,5 +2,5 @@
 	- [[ethical]] [[pro social]]
 	- Likely based on [[mastodon]] -- or the [[fediverse]].
 	- Uses open [[social web protocols]] and [[open source ranking algorithms]]
-	- Developed and run (ocassionally) using an [[agora]].
+	- Developed and run (ocassionally) using an [[Agora]].
 	- #pull [[flanbook]]
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diff --git a/user value.md b/user value.md
new file mode 100644
index 000000000..303f73047
--- /dev/null
+++ b/user value.md	
@@ -0,0 +1 @@
+- Users have value for companies, and that's a tricky yet interesting conversation to have: we're talking about people with a price in a market.
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