diff --git a/robert haisfield.md b/robert haisfield.md
index 15fa54226..336d0048f 100644
--- a/robert haisfield.md	
+++ b/robert haisfield.md	
@@ -10,4 +10,7 @@
 
 - [[thegraph]] thegraph.com
 	- information on the blockchain
-	- [[graphql schemas]]
\ No newline at end of file
+	- [[graphql schemas]]
+- consult with products w.r.t. strategy / gamification
+  - people often don't use products the "right" way -- they haven't been told what to use a product to
+	- focused on [[intention behavior gap]]
\ No newline at end of file