diff --git a/user value.md b/user value.md
index 303f73047..6af51dde8 100644
--- a/user value.md	
+++ b/user value.md	
@@ -1 +1,3 @@
-- Users have value for companies, and that's a tricky yet interesting conversation to have: we're talking about people with a price in a market.
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+- Users have value for companies, and that's a tricky yet interesting conversation to have: we're talking about [[people with a price in the market]].
+	- I don't quite understand why companies don't [[pay users]].
+	- [[flanbook]] and [[flanner]] pay back, pay forward!
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