diff --git a/notsof.md b/notsof.md
index 26f43bfac..18d51607a 100644
--- a/notsof.md
+++ b/notsof.md
@@ -42,6 +42,9 @@
   - Recognizing and curbing bad mutations != ability to introduce good mutations.
 
 ### The Selfconscious Process
+- [[samoa]]
+  - [[competition]] -> [[market dynamics]] -> [[specialization]] and development of [[individuality]]
+  - local [[mutations]]
 
 [//begin]: # "Autogenerated link references for markdown compatibility"
 [read]: read "Read"