diff --git a/knowledge graphs and indylab.md b/knowledge graphs and indylab.md
index 0f3176f7e..6f524959f 100644
--- a/knowledge graphs and indylab.md	
+++ b/knowledge graphs and indylab.md	
@@ -5,4 +5,7 @@
   - hackathon due date: next thursday
   - [[hackathon]] https://github.com/IndyVerse/indylab
 - [[gyuri lajos]] quick intro: started in this space ~2003. been doing personal knowledge graphs with collaborative convergence
+  - key idea: building on [[trust]]
+  - open, common based, peer produced, new interpersonal layer over the decentralized web
+  - a bridge through people