diff --git a/moloch.md b/moloch.md
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--- a/moloch.md
+++ b/moloch.md
@@ -1,7 +1,8 @@
 # Moloch
 
-- a [[being]]
-  - apologies for calling it a [[thing]] at some point
+- a [[being]].
+  - an [[egregore]].
+    - Apologies for calling it a [[thing]] at some point.
   - [[wp]] https://en.wikipedia.org/wiki/Moloch
     - [[go]] [[wwp]]
   - [[pull]] [[meditations on moloch]]