diff --git a/arghzero.md b/arghzero.md
index 5f605c841..9a49a8d54 100644
--- a/arghzero.md
+++ b/arghzero.md
@@ -14,6 +14,7 @@
       - resource needs for state of the art might be bad news for [[open source]]
       - [[federated learning]] could help here
         - [[federation]] vs [[incumbents]]
+        - [[ux]] problem
     - [[apple]]
       - the amount of hoops you have to jump through to release something on the [[app store]]
       - 30%