diff --git a/unnamed-culture-project.md b/unnamed-culture-project.md
index 7c0c6d300..01c6e709e 100644
--- a/unnamed-culture-project.md
+++ b/unnamed-culture-project.md
@@ -1,8 +1,14 @@
 # Unnamed Culture Project
 
 - [[go]] unnamedcultureproject.com
+  - "This is a [[project]] that attempts to improve how we [[scale]] [[online communities]]."
+  - "The main [[goal]] is to achieve fractal localism while keeping all the best parts of big & small online communities."
+  - "The second [[goal]] is to avoid advertisements as a means to keeping the project alive."
+
+
 
 
 [//begin]: # "Autogenerated link references for markdown compatibility"
 [go]: go "Go"
+[project]: project "Project"
 [//end]: # "Autogenerated link references"
\ No newline at end of file