diff --git a/hypothes.is.md b/hypothes.is.md
index be05188bb..89e75c24b 100644
--- a/hypothes.is.md
+++ b/hypothes.is.md
@@ -5,8 +5,8 @@
 - [[open source]] [[project]] by [[Dan Whaley]]
 - A [[non profit]], [[501c]].
 - An [[annotation]] [[platform]].
-- Really nice browser extension ([[Browser extensions]]), plus apparently a nice organization with worthy goals.
-  - I should use the extension more often though.
+- Really nice browser extension ([[Browser extensions]]), plus a nice organization with worthy [[goals]].
+  - I should use the extension more often :)
 
 
 [//begin]: # "Autogenerated link references for markdown compatibility"
@@ -15,4 +15,5 @@
 [open-source]: open-source "Open Source"
 [dan-whaley]: dan-whaley "Dan Whaley"
 [browser-extensions]: browser-extensions "Browser Extensions"
+[goals]: goals "Goals"
 [//end]: # "Autogenerated link references"
\ No newline at end of file