diff --git a/alice chikara.md b/alice chikara.md
index fb3b6c49d..dd188aae5 100644
--- a/alice chikara.md	
+++ b/alice chikara.md	
@@ -11,4 +11,21 @@
 - [[capital markets]]
   - [[information discovery]] [[collaborative learning]]
 - interested in [[agora]] cooperation/convergence
+- there is so much content being produced; knowledge content in particular
+  - on a macro level:
+    - information overload
+    - content explosion
+      - twitter
+      - substack
+    - no way to discover, manage and learn from it in a collaborative way
+    - [[lucid]]
+    - [[collaborative learning]]
+      - [[annotations]]
+  - on a micro level:
+    - you might need to cater to a community / build for them
+    - then there are domain specific concerns
+- let's say you have [[product managers]], [[engineers]] trying to do collaborative learning
+  - in stack overflow there are no checked sources
+  - [[lucid]] has a [[database]] of reliable resources
+    - example: SCs for companies provides the database as the mvp is about capital markets
 
diff --git a/journal/2021-10-23.md b/journal/2021-10-23.md
index 460834b30..f40bfb638 100644
--- a/journal/2021-10-23.md
+++ b/journal/2021-10-23.md
@@ -2,4 +2,5 @@
 
 - [[directories]]
 - [[eris]]
-- [[alice chikara]]
\ No newline at end of file
+- [[alice chikara]]
+- [[lucid]]
\ No newline at end of file
diff --git a/lucid.md b/lucid.md
new file mode 100644
index 000000000..f78c0d0fc
--- /dev/null
+++ b/lucid.md
@@ -0,0 +1,4 @@
+# lucid
+
+- a [[tool]]
+  - [[alice chikara]]
\ No newline at end of file