diff --git a/tools for thinking.md b/tools for thinking.md
index b6e0604e8..3a669cd53 100644
--- a/tools for thinking.md	
+++ b/tools for thinking.md	
@@ -68,6 +68,8 @@
   - how to improve [[reading]] the same way computers improved [[writing]]
   - tool to [[resurface]] (-> [[reinforce]])
   - started with [[zapier]]
+- [[john borthwick]] where do you see us by the end of the decade?
+  - belief that there will be a lot of change in this space
 
 ## [[Demo: Protocol Design for Tools for Thinking]]