diff --git a/cringe.md b/cringe.md
index 22e68c995..9e412dbe7 100644
--- a/cringe.md
+++ b/cringe.md
@@ -1,6 +1,6 @@
 # Cringe
 
 - [[go]] https://twitter.com/flancian/status/1334825462200197121
-- [[virtue signaling]] can be cringey. It's worth it overall, I say.
+- [[virtue signaling]] can be cringey. It's worth it overall, I say, because in the end it promotes increases in [[public utility]].
 - [[pull]] [[on cringe]]