diff --git a/flancia-goals.md b/flancia-goals.md
index fcf88bf93..d19865c3b 100644
--- a/flancia-goals.md
+++ b/flancia-goals.md
@@ -1,4 +1,8 @@
 # flancia goals
 
-- [[pull]] [[public utility]]
+- [[flancia]] is a [[protopia]].
+  - as such, our high level goal is to explore the space of incremental world improvements.
+- [[flancia]] is an [[open collective]].
+    - [[pull]] [[goals]]
+    - [[pull]] [[public utility]]
 
diff --git a/goals.md b/goals.md
index a29659fe4..81fc10a75 100644
--- a/goals.md
+++ b/goals.md
@@ -1,14 +1,11 @@
 # Goals
 
 - These are my [[goals]]. What are yours?
-  - [[pull]] [[public utility]]
-  - To build an [[Agora]].
-      - The Agora is an [[experimental]] [[social network]].
-      - If you want to learn more about the [[experimental]] nature of this Agora, please refer to [this Hacker News comment](https://news.ycombinator.com/item?id=25577016).
-      - It is my [[intent]] for this Agora to be a space where people can try to be open with their goals -- and thus more likely to find cooperators.
-      - I, the [[maintainer]], intend to evolve the Agora in directions that [[maximizes constructive dialogue]] and [[unlocks potential for collaboration]].
+  - To establish a collective: [[flancia collective]].
+  - To build [[an agora]]: this [[agora]], which is hopefully only one of many.
+      - This particular Agora is an [[experimental]] [[social network]] assembled around a [[distributed knowledge graph]].
+      - It is my [[intent]] for this Agora to be a commons where people can meet and cooperate on common goals in the space of [[world improvement]].
+      - I, its [[maintainer]], intend to evolve the Agora in directions that [[maximize constructive dialogue]] and [[unlock potential for collaboration]].
   - To do what I can to help conscious beings thrive and reach their ideal target mental states: [[ataraxia]], [[eudaimonia]], [[happiness]], [[enlightenment]].
     - To practice [[effective altruism]].
   - To drive and support projects of [[public utility]].
-- A [[list]].
-  - [[pull]] [[aim]]